Bootcamp Instructors, this one is for you
If you don’t like suspense, I have probably been killing you over the past week (or perhaps just annoying you) with hints about a new project.
Well you can relax and forgive me now because I can finally spill on what Garry Robinson, Scott York and myself have been up to.
It all began one dark and stormy night…
Lightning forked down outside my window. Or from what I could see with the giant medical centre blocking the sky outside my window.
It was rapidly followed by a rolling rumble of thunder like the sound of 1000 medicine balls being simultaneously slammed.
The phone rang. Phil Collins sang, “…I’ll show her annnyyytime, Sussudio…”
“Hello?”, I said as I picked up the phone, cutting Phil short.
“All right, govna?”, came the reply.*
“Oh hi Garry, how are you?”
As we talked, it was apparent that Garry was excited about something. I totally forgot about the medicine ball thunder outside. We had an idea that we thought could help a lot of trainers and Garry was pushing for us to start.
*This is a joke, Garry does not really talk like this. Well sort of… 🙂
afraid excited, be very excited
Launching a product, just like launching a new bootcamp business, isn’t easy.
Trying to coordinate it with 3 people is even crazier.
I remember our first Skype call. It was at 7am on a Saturday morning so that Garry and I (both in Australia) could talk to Scott at 2pm in the USA on a Friday.
A late dinner and a few wines the night before had left me feeling just a little worse for wear. I don’t think I spoke the entire time.
But I’m glad I didn’t. It was awesome to hear Garry and Scott talk about their passion for helping bootcamp instructors succeed.
Here I was, sitting in my pyjamas talking to one guy who was 1400km North of me and another 14,000km away from me across the Pacific Ocean.
I knew then that good things were coming for Bootcamp Ideas.
My goal with Bootcamp Ideas has always been to share. For trainers to share workouts with each other, for competing bootcamps to run events together and for myself to reach out to a world full of extroverted trainers that I, a somewhat introvert, didn’t feel I quite fit in with.
That call was the epitome of why I created this site.
So, you get the point that it was awesome for me, yea? Well, no doubt this story is incredibly boring for you so I will skip now to your first question.
So, what exactly is it?
It’s called the Fitness Bootcamp Instructor’s Survival Kit (or FBISK for short).
Inside it has everything you need to grow your business. A ton of workouts and drills (nearly 100), a whole mess of games (21 bootcamp games) and 10 warm ups.
Along with that are two guides, one that shares with you how to create your own effective workouts and another that details how to plan out your bootcamps over the entire year.
But the best part is the audio interviews which have been specially recorded for FBISK. Scott, Garry and myself have interrogated each other on our worst bootcamp business mistakes and shared how to fix them.
I will teach you how to use Facebook to promote your bootcamp without being annoying and sleazy.
If you haven’t started your business, my interview with Garry will help you take those first steps to getting started.
There is also a kick ass video interview with Joe Vitale who has been in the fitness industry for years and has a great outlook on business.
In fact, when you buy it, you might feel a little overwhelmed due to its awesomeness. Don’t worry though, we have included a handy guide to help you get the most use out of it.
Why do you want this?
Good question, let me explain.
For the everyday man, the go-to fitness source of the past three decades, big box gyms, is now a dying breed.
Big box gyms are flawed. There is no personal touch with the members, if they don’t show up, no one calls (unless a piece of software tells them to). Personal trainers have to pay a fortune in rent and still find their own clients. Gym classes are often overcrowded and under supervised resulting in injuries.
Everyone loses. Even the owner who has invested hundreds of thousands of dollars.
Bootcamps on the other hand offer a personal and affordable way of training for your clients. The workouts aren’t lead by an instructor at the front of the class, but coached by a qualified professional. Lastly, the group setting allows you, the trainer, to make more money without running more sessions just by increasing your class size.
Bootcamps are a tried and true method to getting people fit, and they are here to stay.
The Fitness Bootcamp Instructor’s Survival Kit will help you take the leap into your own bootcamp business.
Go ahead and read more about it. It’s coming out on February 4th and there will be a special launch price so don’t miss out on that.
For those just here for the workouts, this weeks workout is coming on Thursday, so stay tuned! It involves stairs 🙂
Images: gumayunov, mine, mine