How I Doubled My Instagram Subscribers in 30 Days

30 days

I feel dirty writing the headline to this article.

I feel dirty because while social media plays an important part in today’s world, it’s often hyped up by marketers as being a bigger deal than it actually is.

You can definitely build a successful business without a single social media account. In fact sometimes they can just be a complete distraction from doing what your business is mean to do.

However, for a community based business like a bootcamp or this website, it is a fantastic business.

The best way to build your business into a community is during the workout sessions. You already have their attention so make the most of it.

But how do you keep that attention and keeping them thinking about you and interacting with each other between sessions?

Social Media.

Facebook, Instagram and Twitter don’t just get you in front of new people, they also give you a space where the discussion and friendship and camaraderie can continue after the workout is over.

I want to share with you an experiment I did on the Bootcamp Ideas Instagram account and at the end, I want to invite you to join me in running your own experiment.

The Experiment

3 days into the experiment. I started with around 620 followers.

2 days into the experiment. I started with around 620 followers.

Day 30. 1229 followers.

Day 30. 1229 followers.

Like a mad scientist I devised my plan for Instagram domination.

Instagram is one of the easiest social media platforms to use. For those who aren’t familiar with how it works here’s how:

You post a picture or short video and a caption to your account and people who choose to ‘Follow’ you will see it on their homepage. Their homepage has a list of recent updates from the people they follow.

People can then approve of or comment on your update and invite their friends to look at it.

I already had an Instagram account for Bootcamp Ideas but I only updated it sporadically. I wanted to improve my reach and use it as a way to interact with people everyday. I guess I could email you all everyday too but I know I wouldn’t like someone pummelling my inbox my email inbox like that.

Instagram is a nice, non-invasive way to stay in touch.

Posting new content every single day to Instagram for the rest of my life seemed a bit daunting though. So I decided that a goal of 30 days of posting everyday was long enough to build a habit and short enough that I could see an end point and stick with it.


I’m a planner so I started by mapping out what the 30 days would look like. I wanted a to share a variety of posts so I could see what you guys liked most.

I decided I would use the day of the week to determine the content. It looked like this:

Monday – Group drill
Tuesday – Exercise
Wednesday – Partner drill
Thursday – Exercise
Friday – Workout drill/concept
Saturday – Inspiration
Sunday – Community inspired post

I had this repeated in a list from 1 to 30.

Then each Sunday I would write down exactly what exercise/drill/quote I was going to post for the next 7 days. A sample week looked like this:

Monday – Group drill – Pick the cone/ball from the middle and then do work
Tuesday – Exercise – Bear crawl
Wednesday – Partner drill – partner 1 leg squats
Thursday – Exercise – yoga push up
Friday – Workout drill/concept – 4 steps to awesome workouts
Saturday – Inspiration – Blur the line between working & not – K.C.
Sunday – Community inspired post – Sarah Fina


Each day I would check my list and see what I had planned. I already had a lot of the pictures and videos from other projects so it was just a matter of typing out the explanation and posting.

A tip I learnt from Jen Hansard of Simple Green Smoothies was to edit my photos in an app called VSCOCam (iTunes, Google Play) to make them stand out on my followers Instagram feed.

I increased the exposure, contrast and sometimes the warmth and sharpness to make the picture vivid and interesting.

It seems like a lot of work but personally I enjoyed the process.

Some days I accidentally forgot to post an update, so I would just do two the following day. One in the morning and one in huge evening. I figured that somewhere in the world that was actually two different days.

Most Popular

In the end popularity of posts seemed less about the content and more about the time of day that I posted it. Something to keep in mind when putting your own stuff up.

That said, partner and group drills were slightly more popular than other posts.

Here are the 3 most popular from the 30 day experiment:

A video posted by Kyle Wood (@bootcampideas) on

A photo posted by Kyle Wood (@bootcampideas) on


A video posted by Kyle Wood (@bootcampideas) on

Join me and do your own 30 Day Instagram Challenge

Because it was so popular, I’m going to do another 30 day challange to post  a new bootcamp idea once everyday.

I would like to invite you to join me in doing your own challenge. It takes only 5-20 minutes each day but the results may surprise you.

Just pop your email in below and I’ll send you a guide for planning out your challenge as well as weekly tips on selection of images and how to use hashtags effectively.

Note: This is free! No strings attached. No product to buy at the end. I’m not getting paid by Instagram. I just want you guys to get excited about this and some company on my next challenge!

We start on Monday, November 3rd so get ready and sign up below.

This will be the first of hopefully many free 30 day challenges I hope to run, all with the goal of to giving your bootcamp a boost in becoming more popular and successful.

Partner Bootcamp Workout using Stairs

A trend I’m seeing at the moment is that the park you choose to run your bootcamp can play a big part on the success of your bootcamp.

The more hills, stairs, benches and railings you can use, the more variety you can offer at your bootcamp sessions (before you even spend a cent on equipment).

Stair Run

All For Show

Type: HIT, Cardio

Time: 45 minutes

Equipment: Stairs, Railing, Benches, Bands

Have clients find a pair or pair them up yourself. Pairs should be evenly matched speed wise.

Keeping the pairs together, split the group into two groups. One group will head to the stairs, the other group will start on the benches.

If you have a small group there is no need to split up. Do group 1’s drill together and then group 2’s drill together.

Drill 1

Group 1 starts here.

Pairs race to the top of the stairs one pair at a time when the trainer yells ‘Go!’. Once they get to the top, pairs should walk back down.

Continue until group 2 have completed drill 2 or a timer for 10 minutes is up, which ever comes first. [Read more...]

Why One Negative Comment Can Completely Ruin Your Day

After I ran my very first 4 week bootcamp I sent out a survey to get feedback for improvement.

Now 90% of the comments and feedback was positive. A few people complained about running (yes, we’ve all had those) and some complained about the fitness level variation (something I improved after that). In one section 95% of the participants said they would recommend us to a friend.

Here are some of the things that people wrote:

I think Kyle does an awesome job.

Kyle was really good, made it fun without being fanatical

Every session is completely different. You never know what to expect! :) Everyone works at there own pace. Friendly & fun. Kyle keeps everyone moving & motivated. I’m sure it’s difficult for him considering we are all so different in our fitness levels. Me, being one of the ‘slower’ ones, never felt left out or that i was holding back the others who were fitter!

I did get a chance to learn new exercises and correct the way I was already doing some workouts. I really enjoyed the team exercises and working with other people. I also thought Kyle was great and helpful.

The people – so friendly and Kyle was a great group trainer. Even though training required three early mornings per week, I didn’t dread going when I got up and that had a lot to do with the style of training (motivating and supportive) and the mix of activities.

Kyle was a great trainer. He took it seriously but also knew how to have a laugh, and not make everyone intimidated by the experience. I would definitely recomend him as a trainer to anyone interested. It was also a good group of people, and being in beautiful Fairfield Park was nice (more enjoyable than being stuck indoors). There was also a really good mix of activities, so the time went fairly quickly – you never got bored of doing the one thing repeatedly like in a gym class.

I really liked that most of the exercise was weight bearing as I felt this was better for my body. Kyle is very motivational. The location is lovely and the people were great.

What wonderful feedback!

No, I’m not sharing these comments to big note myself.

I’m sharing these because until I went back through the feedback to research this post I had completely forgotten about all the lovely things people wrote.

Actually the comment below is the only one I remember. 4 and a half years later, this one comment.

I appreciated Kyle’s trying to keep training activities diverse and interesting. I think with more experience he will be an excellent trainer.

When I read this it cut through me like a knife.

I felt like a complete failure. [Read more...]