I feel dirty writing the headline to this article.
I feel dirty because while social media plays an important part in today’s world, it’s often hyped up by marketers as being a bigger deal than it actually is.
You can definitely build a successful business without a single social media account. In fact sometimes they can just be a complete distraction from doing what your business is mean to do.
However, for a community based business like a bootcamp or this website, it is a fantastic business.
The best way to build your business into a community is during the workout sessions. You already have their attention so make the most of it.
But how do you keep that attention and keeping them thinking about you and interacting with each other between sessions?
Facebook, Instagram and Twitter don’t just get you in front of new people, they also give you a space where the discussion and friendship and camaraderie can continue after the workout is over.