The BCI Trainers Manifesto

If you want others to be happy, practice compassion. If you want to be happy, practice compassion.

- Dalai Lama

Being a trainer and a business owner is tough.

One of the first things I remember thinking as a brand new trainer was ‘Sh*t, there is a LOT of information out there.’

One website contradicts another and a third contradicts both of them.

Everyone wants to prove that their method is the best. The one magical method to end all other training styles.

Here at Bootcamp Ideas though, we’re not too worried about that.

We don’t really mind what method you choose to train your clients. All we really care about is your attitude, passion and compassion.

Sure if you want some guidance, we’ll give it to you, but no judgment will come through.

The rules below are what we stand for. If you are wondering if Bootcamp Ideas is for you, this is the best way to find out.

1. A deep sense of wanting to help people is what guides our motives.

Need help planning a session?

We got ya.

Got a difficult client that you are dealing with?

Let’s see if we can help.

This is the most important trait of our community.

It’s this attitude which has lead many of us down the personal training and group fitness path and it’s this same quality which makes the Bootcamp Ideas community unlike any other.

“Alone we can do so little; together we can do so much.” – Helen Keller

2. We believe that you should always promote what the body can do over what the body can look like.

We dislike it when companies use unrealistic stock photography on their advertisements.

We hate seeing fear of not fitting in being used to sell fitness.

We cannot stand being another pawn in an industry that is built on shaming people’s body shapes.

In fact we find it downright embarrassing to consider that we are associated with an industry that does.

If you are sick if seeing our industry continuing to go in this direction, welcome aboard.

We choose not to go down that path. Instead we focus out marketing efforts on what your body can do if it’s fit and healthy. We play the long game with out clients, setting them up for a lifetime of success.

3. We love bootcamps because bootcamps are fun.

Bootcamp workouts can vary immensely from session to session. One week of bootcamp workouts can involve retraining the core, epic team challenges, MMA inspired workouts and high intensity strength sessions.

This variety allows us to train our clients through all spectrum of fitness. From triathletes to those who haven’t trained in 20 years.

This variety is what keeps our clients coming back to our sessions, excited for what is in store for them today.

This variety is one thing that makes bootcamps FUN!

Looking for some variety for your bootcamps? Start with our most popular workouts.

4. We love bootcamps because bootcamps are a reflection of the trainers creativity.

Bootcamps are not regulated by any governing body. If you can run group fitness clasess, you can run a bootcamp.

We believe that is awesome because that means you can mold you bootcamp to be a creative reflection of yourself.

We create bootcamps that showcase our best talents and favourite training styles.

We are not the Starbucks of the fitness industry. We are the delicious neighbourhood cafe that serves an amazing breakfast menu all day long.

5. We don’t like to see shame or fear used to encourage people to diet or exercise.

We stand for what is right, not what will sell quickly.

To change a quote from The Dark Knight:

“Because you’re the hero your clients deserve, not the ripped abs, supplement pushing, instagram selfying trainer they think they need. You’re a silent guardian. A watchful protector. A Dark Knight.”

(Apologies to those who can’t help but rock a 6 pack year round)

Does that mean we can’t make money? Of course it doesn’t. Many successful bootcamp owners are part of the Bootcamp Ideas community. Owners who choose to lift their clients up and show them what they are capable of without having to eat insanely low amounts of food or exercising non stop all week.

We are here to trust, inspire and deliver. – Elena Serena Ogle

6. We are brothers and sisters in arms. We choose abundance over scarcity.

We all have a common goal which is outlined in rule 1.

We want to help people.

While our instinct is to protect ourselves by keeping our knowledge and wisdom to ourselves, we believe the more information we can share with each other the more successful we will all be.

The mindset of scarcity sees the world as a limited place. A place where a bootcamp opening down the road is a threat. This is the mindset that will lead you to bad mouthing other fitness groups and tearing down their flyers at the community notice board.

The mindset of abundance sees a world of endless opportunity. A bootcamp opening down the road is an opportunity to run joint fundraisers. To sub in for each other when the other goes on holidays and to see more of the community getting outside and getting fit.

Once you join our community you will receive an amazing amount of support and information. We hope you take the time to share some back with us.

Are you ready?

Those are the 6 rules that hold up the Bootcamp Ideas community. If it sounds like you, then join us.

Normally this would be the part where I would ask you to join the email list and become a regular reader of Bootcamp Ideas. Today, I have something different.

I am working on a new project for Bootcamp Ideas and I need some help. You can read more about it here but to put is simply think about this.

At the moment there are two types of people in the Bootcamp Ideas community:

  1. The casual reader who pops on here from time to time when they need a quick workout.
  2. The community member who reads the emails, contributes on Facebook and occasionally submits a workout for the blog.

I want to open a space for a third type of person. A tribe member. This is the type of trainer who wants to have their bootcamp give them a full time income, who is willing to work and learn from other more experienced trainers. A trainer who shares the 6 qualities above and is looking for some accountability and support to make awesome things happen.

If that sounds like you, or something you might be interested in.

Come check it out.

Much love,


Are You Not Doing This One Thing?

On a scale from 1 to 7 with seven being a very extroverted personality and 1 being very introverted, where would you rate yourself?

I would call myself a 3.

For example: I don’t mind getting up in front of a group of people and doing something that I know I’m good at, but I find small talk exhausting.

If you’ve read through Starting a Bootcamp Business then you will know that this one trait caused me to lose a lot of clients early on. While I’m all for living a life congreunt with your personality, this was one area that I had to step out of my comfort zone.

Watch the video below to see what I’m talking about and we’ll continue on after.

Now, a story

I was speaking to a trainer the other day (let’s call him Bill) and he was telling me that they had noticed a big drop off over summer.

A bunch of awesome regulars had started disappearing from the sessions.

So I asked him, ‘Have you called these clients to see where they are?’

‘I’ve emailed them’, was the response I got.

‘Why haven’t you called them?’

‘I think they might be on a trip or there is something else I may have forgotten’, Bill replied.

I was starting to see the problem here. Bill thought that by calling his clients he was invading their personal space. So I told him the story that I just told you in the video and then I said,

‘Call them. Stop what your doing and call them right this instant. If you leave it you will just make more excuses for yourself.’

The result

Last week I spoke to Bill and he told me that he doubled his numbers in his Saturday class. One of his clients greeting him by saying, ‘Thank you so much for calling!’.

Regulars also started showing up again at his week day class and he now has dates he can expect his other clients back at bootcamp.

To build a community in your bootcamp your must build relationships. To build relationships you must build trust. To build trust you must show your clients you care.

Who are you putting off calling?

Pick up the phone now and call them.

The other video I was referring too

Watch from the 31 minute mark if you want to skip to how phone calls build trust.

Update to the Tyres and Ropes bonus page

Today I filmed and added 7 new rope exercises and a brand new rope drill for buyers of The Little Bootcamp Book of Tyres and Ropes.

On top of all the stuff you get in the book, this secret buyer’s-only page also has bonus content that I am updating every month or so.

So far it has:

  • A crazy tug of war variation
  • 5 bonus car tyre exercises
  • The 7 bonus rope exercises I added today
  • The brand new rope combo drill
  • A fun drill using your car tyres as obstacles.
  • Notes on attaching weights to ropes

Like I said, this is all on top of the 45 exercises, 13 drills and 10 workout that you get in Tyres and Ropes.

If you own a copy you find out how to access the webpage on page 72 (It Doesn’t End Here) of the manual.

For those who don’t have the book, go grab your copy today to get access.


Starting A Bootcamp Business

Two months ago I got fed up.

I got fed up reading about trainers waking up at 5am to find to 2 clients at their bootcamp. I got fed up reading about clients who love what they do but were so disheartened that they were ready to quit. I got fed up getting emails from clients telling me they had left the industry to get a ‘real job’.

Why was I so fed up about these things?

Because I had been there myself.

I struggled with my first bootcamp and in the end had to shut it down. I know exactly what it’s like to stop the thing that you thought would change your life.

But I came back and tried again. Obviously – or this website wouldn’t exist today.

When I started again I took a different approach. I changed my attitude and started serving people instead of just running a bootcamp.

Here’s what I did:

Over the past 2 months I’ve documented exactly what I changed, along with other things that I perfected along the way.

I’ve tried to keep it interesting with a nice blend of stories and actionable tasks.

I know that my way isn’t the only way to a successful bootcamp so I reached out to several other trainers and asked them to share their stories too.

The result is the Little Bootcamp Book of Starting a Bootcamp Business.

I want to help you by learning from my mistakes and I don’t want money to get in the way so I’ve priced this book a little differently from previous books.

Learn how to get it for free and read more about what’s inside it.


Something Awesome Is Coming

Today’s post is coming to you through the magic of video.

Video is something that I would like to supply more of for you so if you like it be sure to let me know in the comments below.

Sign up for the email list (it’s free) right here.

Introducing The Little Bootcamp Book of Tyres and Ropes

The Little Bootcamp Book of Tyres and Ropes is now available to purchase.

For those of you visually inclined, I thought you might enjoy the information in this format.

About Comic Strip

For those of you that like text here is the low down of what is inside:

  • How to actually find tyres and where to buy ropes if you haven’t got some already.
  • 45 different tyres and ropes exercises plus variations to give you plenty of variety.
  • Photo demonstrations and access to a secret album featuring 41 video demonstrations of exercises and drills featured in the manual.
  • 5 excellent partner drills and 8 brand new team based drills to build that all important camaraderie and community in your bootcamp.
  • 10 tough workouts showing you how to actually put all this information together into something usable.
  • The satisfying experience of giving your clients a unique workout that not many other bootcamps offer.

Grab your copy.

It’s on sale this week, but only until Friday so grab it while it’s hot!

Please remember too that when you buy these products you support this website. You allow me to keep sharing information every week for free, to visit other trainers and share their experiences and tactics with you and to buy coffee from a cafe because I am rubbish at making espresso coffee.

Thank you all for the support you have shown me over the past 4.5 years.

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