The BCI Trainers Manifesto

If you want others to be happy, practice compassion. If you want to be happy, practice compassion.

- Dalai Lama

Being a trainer and a business owner is tough.

One of the first things I remember thinking as a brand new trainer was ‘Sh*t, there is a LOT of information out there.’

One website contradicts another and a third contradicts both of them.

Everyone wants to prove that their method is the best. The one magical method to end all other training styles.

Here at Bootcamp Ideas though, we’re not too worried about that.

We don’t really mind what method you choose to train your clients. All we really care about is your attitude, passion and compassion.

Sure if you want some guidance, we’ll give it to you, but no judgment will come through.

The rules below are what we stand for. If you are wondering if Bootcamp Ideas is for you, this is the best way to find out.

1. A deep sense of wanting to help people is what guides our motives.

Need help planning a session?

We got ya.

Got a difficult client that you are dealing with?

Let’s see if we can help.

This is the most important trait of our community.

It’s this attitude which has lead many of us down the personal training and group fitness path and it’s this same quality which makes the Bootcamp Ideas community unlike any other.

“Alone we can do so little; together we can do so much.” – Helen Keller

2. We believe that you should always promote what the body can do over what the body can look like.

We dislike it when companies use unrealistic stock photography on their advertisements.

We hate seeing fear of not fitting in being used to sell fitness.

We cannot stand being another pawn in an industry that is built on shaming people’s body shapes.

In fact we find it downright embarrassing to consider that we are associated with an industry that does.

If you are sick if seeing our industry continuing to go in this direction, welcome aboard.

We choose not to go down that path. Instead we focus out marketing efforts on what your body can do if it’s fit and healthy. We play the long game with out clients, setting them up for a lifetime of success.

3. We love bootcamps because bootcamps are fun.

Bootcamp workouts can vary immensely from session to session. One week of bootcamp workouts can involve retraining the core, epic team challenges, MMA inspired workouts and high intensity strength sessions.

This variety allows us to train our clients through all spectrum of fitness. From triathletes to those who haven’t trained in 20 years.

This variety is what keeps our clients coming back to our sessions, excited for what is in store for them today.

This variety is one thing that makes bootcamps FUN!

Looking for some variety for your bootcamps? Start with our most popular workouts.

4. We love bootcamps because bootcamps are a reflection of the trainers creativity.

Bootcamps are not regulated by any governing body. If you can run group fitness clasess, you can run a bootcamp.

We believe that is awesome because that means you can mold you bootcamp to be a creative reflection of yourself.

We create bootcamps that showcase our best talents and favourite training styles.

We are not the Starbucks of the fitness industry. We are the delicious neighbourhood cafe that serves an amazing breakfast menu all day long.

5. We don’t like to see shame or fear used to encourage people to diet or exercise.

We stand for what is right, not what will sell quickly.

To change a quote from The Dark Knight:

“Because you’re the hero your clients deserve, not the ripped abs, supplement pushing, instagram selfying trainer they think they need. You’re a silent guardian. A watchful protector. A Dark Knight.”

(Apologies to those who can’t help but rock a 6 pack year round)

Does that mean we can’t make money? Of course it doesn’t. Many successful bootcamp owners are part of the Bootcamp Ideas community. Owners who choose to lift their clients up and show them what they are capable of without having to eat insanely low amounts of food or exercising non stop all week.

We are here to trust, inspire and deliver. – Elena Serena Ogle

6. We are brothers and sisters in arms. We choose abundance over scarcity.

We all have a common goal which is outlined in rule 1.

We want to help people.

While our instinct is to protect ourselves by keeping our knowledge and wisdom to ourselves, we believe the more information we can share with each other the more successful we will all be.

The mindset of scarcity sees the world as a limited place. A place where a bootcamp opening down the road is a threat. This is the mindset that will lead you to bad mouthing other fitness groups and tearing down their flyers at the community notice board.

The mindset of abundance sees a world of endless opportunity. A bootcamp opening down the road is an opportunity to run joint fundraisers. To sub in for each other when the other goes on holidays and to see more of the community getting outside and getting fit.

Once you join our community you will receive an amazing amount of support and information. We hope you take the time to share some back with us.

Are you ready?

Those are the 6 rules that hold up the Bootcamp Ideas community. If it sounds like you, then join us.

Normally this would be the part where I would ask you to join the email list and become a regular reader of Bootcamp Ideas. Today, I have something different.

I am working on a new project for Bootcamp Ideas and I need some help. You can read more about it here but to put is simply think about this.

At the moment there are two types of people in the Bootcamp Ideas community:

  1. The casual reader who pops on here from time to time when they need a quick workout.
  2. The community member who reads the emails, contributes on Facebook and occasionally submits a workout for the blog.

I want to open a space for a third type of person. A tribe member. This is the type of trainer who wants to have their bootcamp give them a full time income, who is willing to work and learn from other more experienced trainers. A trainer who shares the 6 qualities above and is looking for some accountability and support to make awesome things happen.

If that sounds like you, or something you might be interested in.

Come check it out.

Much love,


Are You Not Doing This One Thing?

On a scale from 1 to 7 with seven being a very extroverted personality and 1 being very introverted, where would you rate yourself?

I would call myself a 3.

For example: I don’t mind getting up in front of a group of people and doing something that I know I’m good at, but I find small talk exhausting.

If you’ve read through Starting a Bootcamp Business then you will know that this one trait caused me to lose a lot of clients early on. While I’m all for living a life congreunt with your personality, this was one area that I had to step out of my comfort zone.

Watch the video below to see what I’m talking about and we’ll continue on after.

Now, a story

I was speaking to a trainer the other day (let’s call him Bill) and he was telling me that they had noticed a big drop off over summer.

A bunch of awesome regulars had started disappearing from the sessions.

So I asked him, ‘Have you called these clients to see where they are?’

‘I’ve emailed them’, was the response I got.

‘Why haven’t you called them?’

‘I think they might be on a trip or there is something else I may have forgotten’, Bill replied.

I was starting to see the problem here. Bill thought that by calling his clients he was invading their personal space. So I told him the story that I just told you in the video and then I said,

‘Call them. Stop what your doing and call them right this instant. If you leave it you will just make more excuses for yourself.’

The result

Last week I spoke to Bill and he told me that he doubled his numbers in his Saturday class. One of his clients greeting him by saying, ‘Thank you so much for calling!’.

Regulars also started showing up again at his week day class and he now has dates he can expect his other clients back at bootcamp.

To build a community in your bootcamp your must build relationships. To build relationships you must build trust. To build trust you must show your clients you care.

Who are you putting off calling?

Pick up the phone now and call them.

The other video I was referring too

Watch from the 31 minute mark if you want to skip to how phone calls build trust.

Update to the Tyres and Ropes bonus page

Today I filmed and added 7 new rope exercises and a brand new rope drill for buyers of The Little Bootcamp Book of Tyres and Ropes.

On top of all the stuff you get in the book, this secret buyer’s-only page also has bonus content that I am updating every month or so.

So far it has:

  • A crazy tug of war variation
  • 5 bonus car tyre exercises
  • The 7 bonus rope exercises I added today
  • The brand new rope combo drill
  • A fun drill using your car tyres as obstacles.
  • Notes on attaching weights to ropes

Like I said, this is all on top of the 45 exercises, 13 drills and 10 workout that you get in Tyres and Ropes.

If you own a copy you find out how to access the webpage on page 72 (It Doesn’t End Here) of the manual.

For those who don’t have the book, go grab your copy today to get access.


Invitation: You Are NOT Alone

The World Domination Summit last month left me with two major take aways:

  1. Community is insanely important. Being around like minded people is perhaps one of the most satisfying feelings you can have. Which is why I have made this invitation.
  2. Being brave leads to good things. We need to be brave more often. Which is coming in the following weeks.


Check out he video and then read on below.

Join our Facebook group

Our Facebook group is called BCI: Ask. It’s kind of a silly name but really it means a place for readers of Bootcamp Ideas to go and ask other trainers for help.

Whether your problem is trying to plan some new sessions or how go about hiring a second trainer, there is a lot of knowledge in this group and they are insanely supportive.

Join us.

The Bootcamp Ideas Trainers’ Poem

What I read during the video:

You are a trainer.
You love to help people get fit and discover a different way of living.
You created a bootcamp to help you do this.
You are excited.
You discovered you were now running your own business.
You are a business owner.
You realise you have no idea how to run a business.
You constantly have to make decisions to things you don’t know the right answer for.
You have to know marketing, human resources, accounting and sales.
Let’s not forget coaching and part-time unqualified psychologist too.
You are alone.
You have no boss, no work colleagues, no one to talk to.
You are terrified.

What if I make the wrong decision.
What if no one comes to my class.
What if that client never pays me what they owe me.
What if clients hate my workouts.
What if they aren’t working hard enough.

You are NOT alone.
You are one of many trainers who reads this website.
You are one of many trainers who feels exactly the same as you.

What if everyone loves your class?
What if you had a client whose life you changed?
What if you got to do what you love every day?
What if you just asked for help when you needed it?

My biggest project yet

I have just started re-writing the Little Bootcamp Book of Workouts. This new version is going to be insane.

You guys are going to love it. I’m adding more detail, more workouts, solutions to common training problems and some really great video.

Along with that I have called in some help to assist me with two other projects. One of which will help you do brave things (and me) and another which will involve some quality face to face time and training.

That’s all I can say for now (cue mysterious music).

- Kyle

P.S. I know I missed a few people in my thank you’s. Thank you also Kjell Crowe, Carl Class and Ashlie Pechin.


I’m Calling You Out

“With great power comes great responsibility.” – The Amazing Spiderman #15

First, watch the video then read below.

As you can see I get really animated when I get angry (…not). If I pause a lot while I’m speaking it’s just because this is important to me and I want to make sure I word it the right way.

I could write more about it but for now I just want to leave you with two questions to ask yourself.

How are you going to leave a footprint on the fitness industry? Will you join the quick fix crowd or will you stand up for what is right no matter how scary and unsure that might be?

Why Are My Bootcamp Clients so Flaky?


A few days ago I talked about how to make your clients change. Today I want to talk more specifically about flake-itis. An infection that can kill your business if you are not careful.

One or two flaky clients is normal in all businesses. When most of your clients are missing most of their sessions, then you have a bigger problem.

Check out the video today about the two most common business mistakes that cause this.

Video notes:


If you are loving these videos, then you will love the Bootcamp Ideas mailing list. We’ll send you new workout ideas and business tips each week. Sign up.


Original image: Sander van der Wel