Keeping them coming back
One thing that you see a lot of bootcamps these days is adding some type of fitness or health assessment to their bootcamp program. This is a way of adding value to your sessions while also increasing the clients interest and enthusiasm as they try to surpass their previous score.
How to set it up
There are two types of assessments you can run with your clients. You can run one or the other or a combination of the both depending on how much time you have to offer.
You would usually run this on the Saturday before your bootcamp starts. These work best if you are running a bootcamp geared specifically at weight loss. Create a health assessment out of the following tests:
- Weight – BMI
- Body fat percentage
- Girth measurements
- Blood pressure
Keep an excel sheet (or database if you are more tech savvy) with all of your clients stats. Also include what their current goal is (reduce hypertension, lose 5kgs, etc).
This assessment can be run after the health screen on the Saturday or alternatively you can do as I do and run the first bootcamp session as a fitness assessment. As you probably know you can measure fitness in hundreds of different ways. Some methods to consider are:
- As many reps as possible in a set time – eg. as many pushups as possible in 2 minutes
- Timed distance run – eg. time taken to run 1500m
- Timed obstacle course: set up a series of exercises and cone drills and record the clients time to complete
- Isometric strength – eg. time until failure in a static squat
Once again, remember to keep a record of all your clients results so that you can show them their improvement bootcamp after bootcamp.
I like to follow up the fitness assessment by performing another one at the end of the bootcamp.
Show your clients their progress
Make sure you let your clients know how well they have progressed through each bootcamp. Here are some great ways of doing this:
- Mention the most improved client in your monthly newsletter
- Put the results up around your studio/gym
- Email your clients their stats at the end of the bootcamp (individual or group)
- To clients who progress X%, give them free movie tickets or a discount off their next bootcamp
There you go, how to keep your clients motivated with your very own bootcamp fitness assessment. Now get out there and put it into action.