Last Sunday was great, it was so awesome to meet some of the people who use the workouts on this site. And it’s always good meeting other trainers because it get’s you pumped up about your own business.
I’m not going to bore you with all the cool stuff we talked about, instead I’m going to hit you with just three things that really stood out to me.
Being a part of your community is the best marketing you can do
Who are the prospects who call you up and without any sales pitch say, ‘I want to join!’. Usually it’s one’s that are referred via word of mouth from current or ex-clients.
Now imagine if you had a whole suburb refering people to your business.
That’s what getting involved in your community does. It help people think of your business first when they think of fitness.
Here are some ways to get involved:
- Local festivals – put a face to your business and get out there in front of people. Adam claims that this sets up his business for the entire year.
- Talk to people – are you Mum trying to sell to other Mums? Well talk to them at school, talk to the teachers too and the canteen staff.
- Buddy local business owners – you might already have some local business owners in your bootcamp. Ask them if you can put some flyers in their store or offer them and their staff some discounted training.
Casual sessions vs Packs vs Term payments vs Direct debit
I’m one of those people who agonizes over details. Weighing the pros and cons of different payment methods has been one of the things that I have gone back and forth on deciding about for some time.
The truth is, it doesn’t matter. Offer just one or offer all of them. Trainers have built successful businesses with all of these models.
You are not alone
This it by far the biggest piece of knowledge I can drop on you from our session.
Sometimes as a sole business owner it can feel like you are walking out across a tightrope with nothing to hold onto. One false step and your gone. Oh, and that blindfold you are wearing doesn’t help either.
The truth is that their are thousands of other people going through the exact same thing. In fact their are dozens right near you who can give you a hand on that tightrope.
That is why these face to face meet ups are going to continue to be a regular occurrence. I am also planning an online meet up too for those who were unable (due to distance) to make the Melbourne one.
And now, I need some answers
On the weekend I got some great ideas on ways to help you with more then just bootcamp workouts. However, I need to hear from more of you so I’ve put together an extremely short – 4 question – survey that I would really appreciate you taking 5 minutes to fill it out.
If you are reading this in an email or RSS please fill out the survey online.
P.S. I nearly forgot, there is homework coming tomorrow so check back then!
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.