What is this video?
I’ve taken up the challenge Dax Moy has issued to his Facebook group to create 30 videos in 30 days. Come join me in the challenge and give your fitness business a kick in the butt.
After a little tangent at the start where I try to explain that summer is a quite time of the year for bootcamps here in the US, I go on to a piece of advice I gave to a trainer who reads this site.
The advice is:
When trying to offer more services to your clients, don’t get caught up in making it all about you. It’s easy to do, I fall victim to this too.
It’s easy to get personally attached to your business ideas and to want them to succeed even in the face of information that is telling you that they won’t. It’s easy to think that you know best about what you clients need so you forget all about what they actually want.
You job is to find something in between. Find something that falls between what you think you need or what you want to do and something that they actually want to do.
You may think the best way for your clients to get healthier is to stat organising nutrition sessions. But maybe they would be happy with you just emailing them a new healthy, easy recipe every week.
Going to a nutrition session involves lots of extra work on the clients part to attend. Most people don’t want to do extra work. Their lives are busy enough.
Meet them some place they go anyway, like in their inbox.
I know that an online forum at Bootcamp Ideas would be awesome. We could organise plenty of extra resources for trainers with that.
However, people don’t want to have to sign up to yet another thing and to travel to yet another website. A lot of people don’t even understand what a forum is. So we have a Facebook group.
Facebook is not as powerful as a forum but most people have a Facebook group and most people jump on there at least once a day. As a result we have a thriving online community.
Now to you
What kind of extra services do you offer your campers? How did you come up with the idea for them?