You’re working hard on growing your business but each day you turn up to your session and the same number of people are there.
Maybe you even had good growth at one point but now it’s plateaued and you just can’t work out why.
The business you thought would be fun to run is turning out to be the biggest source of stress in your life. It’s hard to keep getting excited about your business when it’s not reflecting the hard work you put into it.
To me, that means that most trainers aren’t getting the information they need to create a fulfilling group fitness business. Or they are getting it, but aren’t sure how to put it into practice.
It’s time to change, but where on earth do you start?
Imagine if fixing this problem didn’t take some drastic change to your business or slimy new marketing trick.
Imagine if each day you could just do one task that would help your classes grow. Let someone remove the anxiety and stress of working out what to do next, leaving you to make the fun decisions like what session to do next week and what message do you want your fitness business to spread.
That would be pretty great, yeah? That’s why I’ve created this 31 day challenge…
My name is Kyle Wood and I’m the guy behind Bootcamp Ideas.
In 2010 I had a big problem with my bootcamp. I was adding new people each month but for some reason I still had the same total number of people attending my bootcamp.
The month would start and then slowly attendance would drop off over the month. These people had paid up front, why weren’t they coming?!
So I tried adding even more people each month with letterbox drops, flyers at local businesses and all the other usual marketing tactics I read about online. But all that did was leave me feeling exhausted. Towards the end of each month I was in such a stressful panic to market all the avenues just to find a few more new clients.
Then one day during a conversation with my wife something clicked. I was going about it all wrong.
I began reading different books and different blogs and started implementing a lot of common sense into the way I ran my bootcamp. Almost immediately things started turning around.
I stopped needing to do hours and hours a week of external marketing, my bootcamp members went from 30 people to 80 people and I had to add 5 more class times which in turn added even more clients.
The figures showed the results too. My weekly bootcamp profits went from under $1,000 a week to $2,600 a week. (Yes, the elusive 6-figure income, but let's not turn this into another one of those 6-figure income sales pages).
I was able to focus on the things I enjoyed in my bootcamp and the stresses I once had began melting away.
I was just like you, in the same position you are in now but I found a way to change things.
31 Days to a Better Fitness Business are the steps that made the biggest difference in turning my bootcamp around and now finally, I want to share them with you.
From working with over 20,000 trainers who've followed Bootcamp Ideas, I've found that when a bootcamp business has problems one or more of the following is lacking:
To grow your business you need to run it like a business. We'll cover:
Client referrals are an amazing way to grow your business. We'll captilise on that by focusing on:
Your clients are looking for someone to lead them. Practice what you preach. You'll take care of:
Over the 31 days we'll address each area with effective, time saving tasks.
If you're scratching your head wondering where to start fixing your group fitness business, 31 Days to a Better Fitness Business will get you on the right track:
Each day you will get:
I’ve kept it as simple as possible so you can just get the work done without worrying about how to find the lesson or having to read massive articles.
Plus, I’m not going to leave you hanging. If you fall behind or want to do the challenge at a slower pace, you’ll get all of the days accessible online too. This way you can refer back to content forever or repeat it every year to keep your business on track.
By the end of the 31 Days you will have:
I’m the sole proprietor of a bootcamp, and as such, I often can feel like I’m on my own and flying blind when it comes to building and growing my business. That’s why I’m so grateful that I signed up for the “31 Days to a A Better Bootcamp Business” 31 Day Challenge presented by Kyle Wood and Bootcamp Ideas. I have found the daily tasks that Kyle sends to be manageable, and allow me to focus on areas of my business that I either haven’t thought about or had neglected over time. The challenge about fine-tuning the About page on my website, for example, was HUGELY valuable for me as I have never previously received guidance in that area and helped me see the importance of that page in a brand new light.
The online community aspect of this program allows for a collaborative environment, and creates a way for us all to be accountable to each other, particularly for the more difficult tasks. I really love having a worldwide network of trainers in my very specific line of work all sharing in this experience, and providing feedback from our own perspectives. I’m especially excited that I will receive a PDF of all the tasks at the end of the challenge, so I can easily go back and do tasks I may have missed, or do specific ones that may not apply to me now but might later. Thank you, Kyle, for creating this interactive and super useful bootcamp development program that allows me focus on creating and building the best bootcamp possible!
Robin Legat // Seasoned Athlete, L.A., California, USA
I like working with Kyle because we share similar values when it comes to business and focus on growing a community rather than just a business. I connected with Kyle’s way of doing things rather than the other PT business “gurus” who spend all their time telling you about making six-figures, that you need to sell sell sell and tell me why I’m failing. People want to be part of a community rather than feel like someone is just taking their money or scamming them. That is why I take advice from Kyle, because he helps me stay true to my values.
Libby Nuttall // Founder of Change It Up Training, Woodend, Victoria, Australia
What I thought was going to be a few helpful tips when signing up to a “31 Days to a Better Bootcamp Business” has been blown out of the water. I have never been as mindful and proactive as I have this month – in all aspects of my business from training to marketing, due to the ‘call to actions’ Kyle has encouraged us to complete daily.
Kyle has an exceptional understanding of the fitness industry, how to excel as an instructor and business owner and provides tangible explanations, advice and support. The addition of having a private Facebook forum to bounce ideas and support off other small business owners, is just the icing on the cake. It’s been (and continues to be) one of the best investments I have made in enhancing my offering to new and existing clients, and carving out a strong presence for Momentum Bootcamps, that sets us apart from our competitors.
I would highly recommend this 31 Day Challenge to anyone who is serious about wanting a successful and sustainable bootcamp business.
Vanessa Birch // Founder of Momentum Bootcamps, Singapore
I’m lovin it and talking to other trainers, I don’t get to do that over here- I don’t feel like I’m on my own anymore. I was feeling so flat and lost- I ran a group this morning and for the first time in a long time I felt like I had a loaded gun, so on fire- and it payed off on my group as they where the happiest i’ve seen them in a while. Best of all this is just day 3 I can’t wait for whats to come. I was sitting on the fence in joining but all I could think of was “hey whats the worst that could happen”. There are a few scammers out there but I’ve been following Kyle for a bit over 6 months and he seems alright haha. Thank you so much.
Kerrie Kirk // Kerrie Kirk HealthnFitness, Queensland, Australia
Here's how it works:
I guarantee that the technology we provide will work for you, and that the seminars are as described. If you have a problem, please let me know and I’ll make it right. If I can’t I’ll offer you a full refund.
If you're not happy with how the course is going in the first 14 days, just send me an email and I'll give you a full refund.
Please note: This is not a 'change your mind' policy. You will need to prove that you have been participating and doing the daily tasks to receive a refund. If this course isn't for you, I completely understand. However, it's my belief that if you put this stuff into action, it will work for you. You just need to give it a proper go.
Each day you will receive a new task. Some tasks take 5 minutes, others take closer to an hour.
Some tasks take longer with the idea that you will start them during the challenge and finish them afterwards.
You should put aside 30-60 minutes a day for working on 31DBFB but you also get access to this material forever so you can spread it out in your own time.
It costs just AU$95 to get access. That gives you access to this live round, all the course material and future live rounds.
I priced it as affordable as possible. One new client and the course pays for itself. 20 new clients and it will be the best investment you made in your business to date.
Yes, just select PayPal when you check out.
My name is Kyle Wood. I founded and run Bootcamp Ideas, a community for trainers to get awesome fresh workout ideas.
After running that for over 4 years I realised trainers need help with the business side of things too. So I created The Trainers Tribe to share how I and other trainers find success in their group fitness businesses.
I have 8 years of helping trainers improve their group fitness sessions and businesses. It's amazing the patterns you start to seeing after that amount of time. This is what I want to share with you.
Registration closes Monday July 1st, 2019. We'll be starting Day 1 of the 31 Days on the same day.
These dates are set. There will be no extended registration period so make sure you don't miss out.
You don't have to be running a 'bootcamp' to follow this course. It's designed for all kinds of group fitness business owners. We've had outdoor and indoor group fitness owners, personal trainers, yoga instructor and pilates instructors do this course. You will be able to apply everything you learn.
More From Alumni Trainers
I have loved being a part of the 31 Days to a Better Bootcamp course. The number one benefit for me is that you have structured what was already going on in my head. But in my head, it had no structure, so it got put on the back burner. But now it’s been brought to light!
It has been great getting one task at a time. I know that I can make a small improvement each day. I have really liked having the support of the facebook community (on the private page). It is a self-driven course, so there is no accountabiity if a task is not completed (apart from the fact that you are doing yourself a disservice).
Thank you for showing us MailChimp and Squarespace. I honestly thought that having an email service and website was far too out of my reach cost wise, but now I have the confidence to produce this on my own.
Already I am noticing a difference within my groups. My session numbers have actually doubled (as in, the average session now hosts 9-10 members, rather than 5ish members) and I think I can put that down to having my ‘game face’ on and follow up calls for missing members.
Thank you Kyle. I am looking forward to the rest of this session and I am feeling so much more confident and comfortable that everything I do is now so much more structured. Well done on putting together such a user friendly course to help us.
Theresa Prior // Theresa Prior Personal Training, Westmeadows, Victoria, Australia
Just passing on a thanks.. I’m following the 31 day challenge, I do most of them already but I tried a new one.. I can’t remember which day it was but I sent each client a personal email about what I appreciate about them, the changes I’ve noticed… And wow what a great response I got from everyone! They felt soooo special and even talked about it at work, their co-workers even said ‘my Bootcamp doesn’t send me emails’ it’s amazing the small things have such powerful impact. And I also noticed I had zero absent the whole week.
Lori Watson // Outdoor Fitness Fun, Victoria, BC, Canada
I just wanted to say thank you for the 31-day program! I found it really valuable as a boot camp business owner. It motivated me to complete tasks I’ve *known* I needed to do, but haven’t had the courage to – for instance, getting my first ever video testimonial from a client last week – which felt amazing and inspired me to get more. While I didn’t manage to do every task on the list (some of them I already do and some I just didn’t get around to), the challenge definitely opened my eyes to some of the ways I could be making my business better.
I actually have a background in marketing and communications, but when it comes to developing and implementing a strategy for my own business, I seem to struggle to find the time and energy to do it! Being given specific direction has been really helpful. So too is being part of a group, which takes away some of the loneliness of being a fitness business owner. Today I signed up for the Trainers Tribe and am looking forward to the continued motivation and support!
Sarah Salus // Salus Fitness, Calgary, Alberta, Canada
I am so thankful that you put this group on!! I’m new to the industry and I’m finding this is helping me begin new protocols and starting great habits from the beginning. I love getting feedback from members and it doesn’t seem so scary now to ask, doing things as a group is such an awesome idea- I’m sure it helps build supportive community and helps keep your members loyal. This list is long of what I am getting from this group and I can’t say thank you enough!
Kelly Coles // U Got This Bootcamp, Victoria, BC, Canada
Enrollment closes soon. This course ONLY runs live.
It takes just 2 minutes.
Prices are in Australian Dollars. GST included for Australian businesses.