Questions about finding new clients is easily one of my top 5 most frequently emailed queries. So when I heard about this tip and how it was so effective, I immediately wanted to share it with you all.
Let me start by saying I am a terrible Twitter user. My personal account has laid dormant for years and @BootcampIdeas just gets automatic updates from Facebook and Instagram.
I’m sure I’m not alone in feeling like Twitter is super confusing. Anyone?
There is a lot of words going on and conversations that aren’t really conversations and hashtags and things. Facebook came a lot easier to me so rather then spending a lot of time playing around and learning a new social media platform, I just stuck to what I knew already.
The way Steph explained how she used Twitter for her bootcamp and that a good chunk of her clients have come from there, completely shifted my attitude.
I asked Steph if she would be happy to share her method with all of you to which she was gracious enough to say yes!
The Simple Twitter Guide For Bootcamps
Now before we start, to work the best this method will require you to check your Twitter account daily. This is not a set and forget type deal.
If you are already managing a Facebook Page for your business though, this shouldn’t be a difficult extra step to take though.
Step 1 – Create your account
If you haven’t got a Twitter account yet, go here and create one. Put your business name or an abbreviation of it as your Twitter handle.
Step 2 – Set up your account
Even if you have an account set up already, do this step too.
Your account page is where people will go to find out more information about you. Make sure people can actually find out more about you by completing it properly.
Check off all of the things on this list before going to Step 3:
- Awesome background picture of your bootcamp in action.
- Your logo as the profile picture. You may need to edit it so it fits.
- Include your bootcamp training location in the contents along with your times (and cost).
- Add your website in the appropriate box.
Check out Steph’s bootcamp, @BootcampSE16 for a good example.
Step 3 – Set up an account with Unfollow
The quickest way to get a following on Twitter to is follow other people. When you follow someone, they will be notified and have the opportunity to follow you back.
While many will, not everyone will follow you back. You could just keep following more and more people but Twitter places a limit on the number of people you can follow at 2,000 people. So to overcome that we need this awesome tool called Unfollow.
Unfollow allows you to easily check you didn’t follow you back so you can then unfollow them and find more people keeping yourself below the 2,000 limit. Make sense? It will in a minute when you try it.
Note: Are you feeling like this is dodgy? Twitter has this rule of 2,000 follows but we are finding a way around it. Well I can happily tell you it isn’t. All your doing is saying, ‘Hey, I’m over here doing this thing if you are interested’. It’s no different then putting a physical flyer in someones letterbox.
Sign up for a free account with Manage Flitter. The free account just limits the number of people you can unfollow per day. For our purposes that will probably be enough.
Click the big start button:
Then click the Connect to Twitter button and follow the prompts:
That’s it for now, we’ll come back to this after Step 5.
Step 4 – Post good content
Give people a reason to want to follow you back when you follow them.
Start this step before going on to the next step.
Here are some good examples of what to tweet on your Twitter account from Steph:
When using twitter you have to do more than just post about your business with a simple come to bootcamp! People want motivation and interesting posts. I give them loads of stuff on why bootcamp works, all the results, for eg before and after pics, the groups physical achievements, many pics of the sessions, videos and I retweet my bootcampers tweets on the sessions.
I also talk about diet, I retweet other fitness experts and dietitians tweets. Many motivational tweets help too! Slowly bit by bit my tweets have gotten round and I’d say 20% of my bootcampers have come from twitter.
Step 5 – Find your potential clients
Now you are all set to start finding people. Start off by searching the postcode/zipcode your bootcamp is held in. Many people have this in the About section of their profile. If you are in Australia, people don’t really put their postcode on their Twitter account, so search your suburb/town instead.
Follow all of the business’s and people you find. Then add all of their followers as well as the people who follow them are most likely local too.
This step is an ongoing process. When you hit your 2,000 follow limit, unfollow some of those who haven’t followed you back. Rinse and repeat.
How to find who is not following you back in your manage filter account:
And there you have it. Just dedicate 15 minutes a day or every second day to unfollow, find new people to follow and to post something useful.
If you have Instagram, make sure you link it to your Twitter so your Instagram pictures come through to Twitter too.
Any questions? Ask them in the comments section below.
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.