Fitness and being healthy is definitely in vogue these days.
Areas of Melbourne which once had just one ancient, run-down gym now contain a variety of fitness chains, yoga studios, group training gyms and health food stores.
If you’re also running a fitness business in that area you may think that more competition is bad. That it means less clients for you.
But have you noticed that while the run-down old gym was barely limping along, many of the new fitness options in the same area are flourishing? Why is this?
The problem for bootcamps and group fitness classes isn’t that there isn’t enough clients to go around (there are more people exercising now than ever before), the problem is individuality.
The world doesn’t need another cookie-cutter, low-cost fitness option. 24 hour gyms cornered that market 5 years ago.
Your job is not to compete with other fitness options by being the cheapest or or by mimicking others.
Your job is to bring your unique heart, talent and values to the table and attract those who resonates with that. Whether you have 2 clients or 200, it is always within your power to show up with these values to your sessions and in the way you do business.
Next week begins my course 31 Days to a Better Bootcamp and you’re invited. It’s a course about putting your best foot forward and creating a bootcamp to be proud of.
You can try the first 5 days for free to see how it all works and how it can make a difference in your bootcamp.
Jump in this weekend to join us when we begin on Monday: 31 Days to a Better Bootcamp
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.